Paris Hilton has partnered with Elon Musk's social media platform X to create original video content programs, including live shopping experiences. X will handle brand sponsorships and promote Hilton's activities. The partnership will last for two years and is separate from X's other content creator payout programs. Hilton has been trying to popularize the hashtag #Sliving, a combination of "slaying" and "living," for the past four years. The deal with X could help boost its popularity.
X is giving Paris Hilton a special deal to post on the platform: All the details
October 03, 2023
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Paris Hilton has partnered with Elon Musk's social media platform X to create original video content programs, including live shopping experiences. X will handle brand sponsorships and promote Hilton's activities. The partnership will last for two years and is separate from X's other content creator payout programs. Hilton has been trying to popularize the hashtag #Sliving, a combination of "slaying" and "living," for the past four years. The deal with X could help boost its popularity.